Your "About Me" page is one of the most important parts of your website, or blog. This page is where potential clients, website users, and other professional and personal connections go to learn about who you are and what you do. And it's an ideal resource for promoting your professional brand.
It can be challenging to write about yourself. However, the good news is if you follow the formula and tips below, you should be able to generate an engaging ‘About Me’ statement without too much of a struggle.
Your "About Me" page should convey:
- Who you are and what you’re doing
- How you got there
- Where you’re looking to go next
Use this space to describe your credentials, expertise, and goals.
Ask yourself the following questions to help determine what to include based on your target audience.
- What are you currently doing and how did you get there?
- What aspects of your work are you most passionate about?
- What transformations have you had + who are you looking to help?
- Do you have any personal or professional accomplishments?
Consider adding a header, quote, or saying here
Tips for Writing a Great "About Me" Page
Decide if you want to use first or third person. Should you use first or third person, what’s the difference, and why does it matter? First person involves the use of "I" statements as in, “I manage teams...” whereas third person (as exemplified above) uses “he/him” or “she/her" as in "She manages teams ..." You will find 'About Me' statements written both ways.
Most important is that you choose one and remain consistent, rather than alternating between the two:
- If you’re writing the ‘About’ statement on a business website, it’s generally advised to use third person ("She supervises ...").
- If your website is a personal portfolio or blog, it’s best to use first person ("I have ten years of experience ...").
I am on a mission to help improve the health of as many women as possible focusing on healthy eating, natural living, and encouraging holistic wellness methods for mental and emotional health through yoga and aromatherapy.
I'm passionate about...
More about me tips
Don’t ramble. Most likely, your reader’s attention span isn’t very long. Try to keep your statement to less than 250 words. If your "About Me" statement runs long, try using bolding or bullet points to break up the text.
Include an image. If you’re promoting your expertise, consider adding a photo to your page (a professional headshot if you have one) and include a related image if your website or blog is about a product or service.
Remember that your "About Me" page is a living document. Whenever inspiration strikes, you can (and should) come back and update the page to ensure it accurately reflects where you’re at in work and in life
