Last Friday during our Elevate Work Session, a previous client hopped on the call, and we started looking through her website together. What we found reminded me of something I’ve been noticing since getting back into more client website projects: some of the details that are easiest to overlook are also opportunities to improve how people find and experience your website.
You might have beautiful pages, helpful resources, and an offer you’re excited to share. But have you filled in your page descriptions? Given your images alternative text? Checked which old pages are still published?
These are the kinds of things that can get missed when you’re focused on getting your website up and running. Today, I’m sharing five simple improvements you can work through in GetOiling or AttractWell. Those are the platforms I use and work in with my clients, but the principles apply to other websites, too.
SEO stands for search engine optimization. It involves helping search engines understand your content and making it useful and accessible to the people searching for it. These five tips are a starting point, and you can tackle them one page at a time.
1. Complete Your Page Settings
When you create a page, it’s common to spend all your time on what people see: the pictures, the copy, the buttons, and the layout. But before you call it done, don't forget to open the page settings. Give the page a clear name, check its page title, fill in the meta and sharing descriptions, and make sure the link path makes sense.
Write a useful meta description
Your meta description is a short summary of what that particular page is about. Google may use it as the little preview beneath your page title in search results. Sometimes Google chooses text from the page instead, depending on the search. Think of this description as an invitation. What will someone find when they click? Who is the page for?
For example, a website audit page might say:
Find out what’s keeping your website from working for your business. Explore a personalized website audit with practical next steps.
Use relevant keywords naturally—the words your ideal client would use to describe what they need. Make each description specific to its page rather than copying the same general business description everywhere.
Fill in the sharing description, too
The sharing description helps introduce your page when the link is shared on social media or in other places that display a link preview. This is another opportunity to tell someone what they’re about to open. Don’t leave it blank just because it isn’t part of the visible page design.
Keep your link path clear
A link path like
/website-audit is easier to understand and share than a long string of words or an unfinished template name. Keep it short, descriptive, and connected to the page’s topic. You don’t need to squeeze the entire page title into it.If you’re changing the path of an existing page, check the links you’ve already shared and use a redirect when available. You want people clicking an older link to reach the right place.
2. Give Your Images Alternative Text
Your images help tell the story of your website. Alternative text, often called alt text, helps explain meaningful images in words.
Google uses alt text along with the surrounding content and image recognition technology to understand what an image shows. Alt text also helps people using screen readers access information conveyed by the image.
In the GetOiling and AttractWell editor I use, you can select an image and choose the uppercase T option to open the alternative text field. Then describe the image clearly.
For example:
Women walking along a wooded trail during a guided forest therapy session.
That tells someone much more than “image” or “photo.” Include a relevant keyword if it accurately describes the picture, but keep the description natural. A photo of a woman working at a laptop doesn’t need a list of every service you sell.
For an image containing important words, make sure that information is available in the alt text or nearby page text. Purely decorative images can have empty alt text so screen readers can skip them. The goal is to communicate what the image contributes to the page.
3. Use Proper Headings to Organize Your Content
Headings make your content easier to scan. They also give search engines and screen readers a clearer outline of the page. This means choosing an actual heading format in the editor. Simply making ordinary text bigger or bold doesn’t necessarily give it a heading tag.
A practical structure is:
- H1: Your main page or blog title.
- H2: The main sections within the page.
- H3: Subsections within those sections, when needed.
For this article, the main title is the H1, and each of the five tips is an H2. You don’t need to make every section an H1. Give the page one clear main heading, then organize the supporting information underneath it.
Use descriptive headings that help readers understand what comes next. “What’s Included in Your Website Audit” gives someone more information than “The Details.” And yes, you can still style those headings to match your brand. Their heading level establishes structure; their font, size, and color establish appearance.
4. Blog About What Your People Actually Need
Blogging has never been easier, especially when you can get help putting your thoughts and ideas into words.
But please: don’t lose your brain or your voice to AI.
Bring your own experience. Share your perspective. Talk about the questions your clients ask and the things you notice in your work. This article is a perfect example. It came from a real conversation in an Elevate Work Session and things I’ve been seeing while working on client websites.
If one person has a question, someone else may have it, too.
Blogging gives you a place to answer those questions, explain your approach, and help people get to know, like, and trust you. It also creates more relevant pages that search engines can discover when people search for the topics you cover.
The benefit comes from publishing useful information. Posting just to make your website look “active” isn’t an automatic boost in rankings. Google emphasizes helpful content, original insight, and firsthand experience.
How long should your blog be?
You’ll hear different opinions about this. Some coaches recommend keeping posts short and turning longer topics into a series. If that works for your audience and your writing style, go for it.
Me? I like to explain things. My posts can end up around 1,500 to 2,500 words because I want to give you context and practical examples.
Google doesn’t have a preferred word count. Your article should be long enough to answer the question well without adding words just to hit a number.
Short and sweet can work. A detailed explanation can work. Just don't forget to use headings, readable paragraphs, and examples so people can follow along. Start with something your ideal client actually wants to know and understand.
5. Review Your Custom Pages. Bless & Release What You Don’t Need
This is the tip from last Friday's work session that inspired this weeks blog. If you didn't know, GetOiling and AttractWell have a helpful resource bundle feature. Someone can share pages, campaigns, saved replies, and other resources that you can claim and bring into your own GO/AW account.
Maybe you are aware of this cool feature and you’ve claimed a bundle or two—or five. Maybe you purchased a page template with plans to customize it. Maybe you duplicated a page to create a new version and kept the original. Over time, those pages can add up.
During our work session, we found that my previous client had accumulated quite a collection of custom pages... 176 to be exact! That made this question especially important: Which of these pages are actually published?
Published Means Public
This is probably THE MOST IMPORTANT tip you will leave here with today. If a page is published, leaving it out of your menu doesn’t make it private. Google may still discover and index it. That means someone could potentially find an old offer, an unfinished template, or a page with pictures and links you never customized.
Imagine that being their first introduction to your business. Duplicate pages don’t automatically mean a Google penalty. Google generally chooses a preferred version when it finds very similar pages—but that may not be the version you intended people to find. An outdated page with different information can also remain a public destination. You want the pages people find to reflect your current business.
Decide what to keep, unpublish, or delete
Go through your custom pages and landing pages. Look for unused templates, unfinished drafts, duplicate versions, and offers you no longer use. Want to keep a page for later? Open its settings, uncheck Published, and save.
Before removing a page from public view, check whether any current emails, campaigns, or buttons still point to it. Update those links, or redirect an old page to its replacement when appropriate. If a page no longer serves a purpose, it’s okay to bless and release it. You don’t have to keep every page just because you once downloaded it.
Deleted pages can be restored from the Deleted Pages folder within 30 days, so if you change your mind, take care of that before the recovery window closes.
You can also access your Content Library, go to Resource Bundles, and choose My Claimed. You can see bundles you previously claimed and claim them again should you accidentally delete one that you'd like to potentially use in the future. Reclaiming a bundle brings in its resources; it doesn’t restore the personal edits you made to a deleted page.
If an old page already appears in Google, unpublishing or deleting it won’t necessarily remove the search result immediately. Google needs time to revisit it and update its index.
Start With One Page
You don’t have to tackle your entire website today. Choose one page and check its settings, image descriptions, and headings. Then set aside time to review your custom pages and decide what still belongs.
These small details help you create a clearer, more useful website for the people you want to serve. Want a checklist to help you work through it?
Grab my free DIY Website Audit Guide. It walks you through areas of your website to review so you can spot what needs attention and start making improvements. Pour your coffee, pull up your website, and take it one page at a time.
AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.
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