So, you’ve set up the basics of your website—your pages are live, your branding looks great, and you’re ready to show up online. But now you’re wondering...
“What’s next?” It’s time to serve your audience intentionally—and creating a digital product is a great way to do that! Whether you want to grow your email list, build authority, or generate income, a digital product helps you offer value while positioning yourself as the go-to expert in your niche.
But what if you have no idea what to create? That’s exactly what we’re going to cover in this post. And if you need extra inspiration, I’ve put together a 33 Lead Magnet Ideas download to help spark ideas—grab it here!
Step 1: Identify Who You’re Serving
If you’re struggling to come up with a digital product idea, start with your audience. Your product should solve a specific problem or help them achieve a small win.
- Who is your ideal client? (Think about their struggles, dreams, and interests.)
- What are they running away from? (Frustrations, challenges, fears.)
- What are they running toward? (Goals, desires, aspirations.)
- What’s holding them back? (Limiting beliefs, lack of knowledge, time constraints.)
Example: If you’re in the wellness space, your audience might be...
✔ A busy mom who wants to ditch toxins but feels overwhelmed
✔ A new business owner who wants to grow online but doesn’t know where to start
✔ A coach who needs an easy way to nurture leads
✔ A busy mom who wants to ditch toxins but feels overwhelmed
✔ A new business owner who wants to grow online but doesn’t know where to start
✔ A coach who needs an easy way to nurture leads
Step 2: Brainstorm Your Digital Product
Once you understand your audience, you can create something that meets them exactly where they are. What questions do you get asked most often?
Here are some ideas to get started:
Free Lead Magnets (Great for Growing Your Email List!)
✔ Guides & Checklists – “5 Non-Toxic Swaps for a Healthier Home”
✔ Templates & Scripts – “3 Email Templates to Convert Leads into Clients”
✔ Mini-Courses – “Create Your First Lead Magnet in 3 Days”
✔ Templates & Scripts – “3 Email Templates to Convert Leads into Clients”
✔ Mini-Courses – “Create Your First Lead Magnet in 3 Days”
✔ Workbooks & Planners – “Weekly Content Planner for Social Media”
✔ Quizzes & Assessments – “What’s Your Digital Product Style?”
✔ Quizzes & Assessments – “What’s Your Digital Product Style?”
Paid Digital Products (Perfect for Monetizing Your Expertise!)
💰 E-books – Deep-dive into a specific topic
💰 Masterclasses & Webinars – Teach something in an engaging format
💰 Workshops & Challenges – Walk them through a transformation step-by-step
💰 Templates & Resources – Done-for-you solutions like Canva templates or business spreadsheets
💰 Masterclasses & Webinars – Teach something in an engaging format
💰 Workshops & Challenges – Walk them through a transformation step-by-step
💰 Templates & Resources – Done-for-you solutions like Canva templates or business spreadsheets
Step 3: Validate Your Idea
Before you create anything, test your idea by asking your audience! You can:
✅ Run a poll on social media
✅ Ask in a Facebook group
✅ Email your list and see what they need most
✅ Use ChatGPT with this prompt: “How can I validate my digital product idea for [your niche] before creating it?”
✅ Run a poll on social media
✅ Ask in a Facebook group
✅ Email your list and see what they need most
✅ Use ChatGPT with this prompt: “How can I validate my digital product idea for [your niche] before creating it?”
Step 4: Create a Simple Funnel to Share Your Digital Product
Once you’ve chosen your digital product, the next step is getting it in front of people. Whether it’s free or paid, you need a system in place to capture leads and deliver the product.
✔ Landing Page – A simple page to share what your product is & how to get it
✔ Email Sequence – Welcome them & provide value beyond just the freebie
✔ Confirmation Page – Let them know their resource is on the way
✔ Authority Video (Optional, But Powerful!) – Introduce yourself & invite them to another resource or offer
✔ Email Sequence – Welcome them & provide value beyond just the freebie
✔ Confirmation Page – Let them know their resource is on the way
✔ Authority Video (Optional, But Powerful!) – Introduce yourself & invite them to another resource or offer
📌 If you use GetOiling or Attractwell, you already have the tools to build this inside your platform! And if you need step-by-step guidance, I have a 3-week challenge that walks you through setting up your funnel the right way.
📌 If you don’t use GetOiling or Attractwell, don’t worry! The fundamentals of creating a funnel remain the same, and I can help you find the right tools to bring your digital product to life. Need a web hosting, all-in-one platform? You can use MY LINK HERE to get your first month for just $1 and save 50% on month two—a great way to save while taking aligned action to grow your business!
Step 5: Get Personalized Support
Still feeling stuck on what to create? That’s where I come in!
I help business owners like you turn ideas into action and connect with the right tools (like GetOiling, Attractwell, and Canva) to make your vision a reality.
Book a free discovery call with me, and let’s map out your digital product strategy! Whether you need clarity, direction, or a game plan, I’m here to help.
Let’s turn your ideas into a profitable, purposeful digital product that serves your audience and grows your business!
AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.
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