Maybe you’ve been spending time in Canva creating a workbook, a guidebook, or a collection of your favorite recipes. Maybe you have a workshop you’re ready to offer or a resource you know would help the people you serve. You’ve put the time into creating something valuable. But then comes the question: How do I actually sell this and get it into someone’s hands?
This is where it’s easy to start thinking you need another platform, another subscription, or an entirely different website.
If you already use GetOiling or AttractWell, you have tools available to connect those pieces. If this is your first time creating a funnel, this is a great place to start. A funnel is simply the path someone takes from being interested in your product to purchasing it.
That’s what we’re building here: a waitlist, a few emails, a sales page, and a way to buy and receive your product. We’ll walk through it one piece at a time. Let’s walk through what a simple launch can look like.
1. Give interested people a place to sign up
If your product isn’t quite ready yet, you can start with a simple waitlist landing page and yes, this applies if you’re still creating your product. I’m in that process myself with Simplify Your Stack: A Guide from Start to Sell!
Your landing page gives someone a place to leave their name and email address because they want to hear when your offer is ready.
Keep it simple. Tell them:
- What you’re working on.
- Who it will help.
- Why they might want it.
- What they’ll hear from you when they sign up.
When the form is connected correctly, their information goes into your contact manager, also called your CRM. You now have a way to stay connected beyond social media. Because if your account disappeared tomorrow, how would you reach the people who had expressed interest?
A waitlist gives that interest somewhere to go. You can share the link in your posts, stories, newsletter, or conversations while you finish putting everything together.
2. Send a confirmation email
Once someone joins your waitlist, they should hear from you. You don’t need an elaborate email series to begin. One confirmation email is a great starting point. It can thank them for signing up, remind them what they’re waiting for, and let them know what happens next plus other ways you can stay in touch.
Something as simple as: “You’re on the list! I’m putting the finishing touches on this resource, and I’ll email you when it’s ready.”
The important part is connecting the signup form to the email campaign so that the message is sent automatically.
If you’d like, you can add a few follow-up emails that share a sneak peek, explain a problem your product helps solve, or offer a useful tip related to the topic. Those messages help you stay connected and build anticipation. And when it’s time to launch, remember to send your waitlist the link to buy!
3. Create a sales page that explains the offer
Your waitlist page collects interest. Your sales page helps someone decide whether to purchase.
This is where you explain:
- Who the product is for.
- What’s included?
- How it can help.
- What it costs.
- How they’ll receive it.
- Where to click to buy.
You don’t have to make this a mile-long page. You do need to help someone understand what they’re getting and why it matters to them. For example, “a 20-page workbook” describes the format. Explaining that it helps someone organize their ideas and choose their next steps gives those pages a purpose. Help people see how they’ll use what you’ve created.
4. Connect a way to pay
Next, connect your offer to checkout. Both AttractWell and GetOiling support payment processing through Stripe and/or Square. Available payment setups include one-time purchases, payment plans, and recurring payments, depending on the platform and configuration.
Use my link to get your first month for $1 and save 50% on your 2nd month to go ahead and get started. It’s smart to save money while building out a simple website and funnel.
For a simple downloadable workbook, guidebook or recipe book, a one-time payment may be all you need. A larger offer might benefit from a payment plan, while a membership could call for recurring payments. The goal is to choose what makes sense for what you’re selling and make the next step clear for your buyer.
5. Organize your contacts and deliver the goods
You’ll also want to distinguish between someone who’s interested and someone who has purchased. Simple tags can help you organize those contacts. For example, you might have a waitlist tag and a purchased tag for the same product.
That makes it easier to send relevant messages—and keep inviting interested people without continuing to tell buyers to purchase something they already own. Then connect the purchase to a separate delivery email or campaign.
What that email includes will depend on your offer:
- A workbook or guidebook: A link to download the file.
- A workshop: The date, access link, and instructions.
- A course or membership: Directions for accessing the content.
- A physical book: Order confirmation and what to expect for delivery.
A thank-you page can point buyers toward their next step immediately after checkout, too. But an email gives them something they can come back to later. They shouldn’t have to wonder, “Now what?” after paying you.
Walk through it before you share it
Before you announce your launch, take a few minutes to test the experience. Join your own waitlist. Check that the confirmation email arrives. Follow the sales page through checkout using the appropriate test options, and make sure the delivery message leads to the correct resource.
You’re checking that all the pieces are connected—not just that the pages look finished.
For a simple launch, that’s the foundation: a place to express interest, a confirmation email, a clear offer, a way to pay, and a way to receive what was purchased. You can build on and refine that as your offer grows. You can’t tweak what hasn’t been created.
Need help connecting the pieces?
If you’re reading this and thinking, “I have the product, but I don’t want to figure all of this out myself,” let’s hop on a strategy call. We can look at your individual situation, what you already have, and what needs to happen next.
That being said, if your ideas still need to become a digital product, I can help with that piece, too… taking the content you’ve gathered and putting it into a workbook, guidebook, or another usable digital format. Depending on the scope and what’s ready, this could be a great fit for a 72-Hour Transformation. If your existing website also needs a refresh, we can prioritize those updates alongside your launch setup and make the most of our time together.
Remember, you don’t have to figure out every moving piece on your own. I’m here to help you simplify your stack and put the tools you already have to work.
Book a strategy call, and let’s talk about what you’re ready to launch.
AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.
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