The Non-Techy Edits Launch Is Over. Here's What I'm Taking Away From It.

Last week, I shared a digital product launch that had me completely rethinking the way I create, market and monetize what I know. Now the cart is closed—and I have even more thoughts.

Last week, I shared what I was watching unfold in real time with my new internet friend, Jessica's Non-Techy Edits mini-course.

At the time, the launch had generated $44,578 in its first 12 hours, and I was already fascinated.

If you haven't read that blog post yet, start with Create the Thing. Talk About the Thing. I'm not going to retell the entire story here.

Because now the six-day launch is officially over.

And the grand total? $313,036.

Yes. You read that correctly.

A digital product that wasn't even on her radar three months earlier generated more than $313,000 during a six-day launch.

But as impressive as that number is, it's everything that happened around it that has me thinking differently about my own business.

First, Let's Look at the Numbers

I think seeing how the six days unfolded matters:

Friday — $46,400
Day 1 of early access

Saturday — $16,221

Sunday — $25,656
Final day of early access

Monday — $49,496
First day of public access

Tuesday — $42,459

Wednesday — $117,032
Final day. Cart closing.

She also reported a $15,772 PayPal balance, bringing the grand total she shared to:

$313,036.

You can watch Jessica share the final numbers herself here.

And that Wednesday number?

That's important.

Nearly 37% of the entire $313,036 total came in on the final day.

This was a closed-cart launch.

Early access lasted three days at $37. Public access lasted another three days at $57.

Then the cart closed.

This wasn't fake scarcity. The opportunity to purchase actually was going away.

The people who had been watching her create the product, asking questions, joining the waitlist and following the launch finally had to decide:

Do I want this or not?

More than $117,000 in sales came through on that final day.

So no, my takeaway isn't simply:

"Make a digital product and you can make $313,000."

There was an entire strategy happening around the product—and I'll be talking a lot more about that.

But there was something else happening that I think is just as important.

She Didn't Just Build in Public. She Listened in Public.

Last week, I talked about the importance of creating the thing and talking about the thing.

But while Jessica was yapping, people were responding.

They were asking questions.

And those questions weren't just helping her market the course.

They were helping her make the course better.

If someone asked about something she hadn't covered, she could add the solution.

The more she talked about the product, the more people joined the waitlist.

The more people joined the conversation, the more questions they asked.

And those questions gave her even more insight into what they actually needed.

The marketing was improving the product, and the product was improving because of the marketing.

That's more than marketing.

That's market research happening in real time.

And not every question became another lesson inside the course.

Some revealed entirely different opportunities.

One Question Might Be a Lesson. Another Might Be a Product.

Questions around scripting revealed a separate—but complementary—need.

That became a $9 scripting add-on offered as an order bump at checkout, creating another stream of revenue alongside the core product.

Even before this mini course existed, Jessica already had another small $9 digital product—a Trello board—that was generating income too.

I think that's worth paying attention to.

Because when we hear "digital product," it's easy to immediately picture a giant course.

It doesn't have to be.

It can be a template.
A Trello board.
A guide.
A workbook.
A checklist.

Something you've created once that organizes what you know and helps someone else get where they're going a little faster.

And then there were things Jessica chose NOT to monetize separately.

As people started using the course, she noticed another gap and created a brand-new Get Ready With Me + Day in the Life Editing Guide.

Instead of turning it into another add-on, she added it as a bonus.

Everyone who had already purchased the course got it too.

I LOVE that distinction.

Because listening to your audience doesn't mean finding a way to charge for every question they ask.

Sometimes the answer belongs inside the product.

Sometimes it's a bonus that makes the original offer better.

Sometimes it's an order bump.

Sometimes it's a separate low-ticket offer.

And sometimes it may reveal the idea for whatever you create next.

Instead of only asking:

"What else can I sell?"

Maybe we should be asking:

"What else do they need—and what's the best way for me to give it to them?"

And This Is Where I Had to Look at Myself

Because here's the part that has been nagging at me throughout this entire launch.

Have I created digital products?

Yes.

I've created templates specifically for the platform I work with.

I've helped clients create free and paid digital resources.

I build websites, landing pages and funnels that allow other people to package and sell what they know.

But have I really taken the time to package my own knowledge and experiences into paid digital offers?

Not really.

And it's not because I've never thought about it.

It's literally been on my to-do list since 2021.

That's when I first planned to create a caregiver e-book.

Five years ago.

So when I say: "Don't underestimate the value of what you know."

Please understand that I'm talking to myself too.

Because you probably know something somebody else needs to know.

Maybe you have a process that could collapse time for someone.

Maybe you've walked through something and learned lessons that could make another person's experience a little easier.

Maybe people ask you the same question over and over again.

And maybe because that knowledge has become second nature to you, you don't recognize how valuable it could be to somebody who hasn't figured it out yet.

Watching this launch made me realize I've spent a lot of time helping other people package what they know while overlooking the value of packaging what I know.

That's changing.

So Why Not Just Leave the Course Open?

After watching the demand for My Non-Techy Edits, people naturally started asking Jessica: Why close it?

Why not turn it into an evergreen product people can purchase whenever they want?

But that's not what she's doing. At least not yet.

She's taking the feedback from the people who actually purchased the course and using it to make the next version better.

She's said she'll adjust it, add to it and eventually relaunch My Non-Techy Edits 2.0.

She just doesn't know when.

And I think that perfectly completes the lesson I've been watching unfold:

Listen before you create.
Listen while you're creating.
Listen while you're selling.
And listen after people buy.

Because buyers can tell you things a waitlist can't.

Where did they get stuck?

What was missing?

What did they want more of?

What would make the experience even better?

Your first launch doesn't necessarily have to produce the final version of your product.

Sometimes the first launch helps you create the next one.

But My Products Don't Necessarily Need a Closed Cart

This is another distinction I've been thinking about.

Some of the things I create will make more sense as evergreen products… same for you.

They'll live on my website so someone can discover me six months from now, find a resource that solves a problem they're having and purchase it.

But watching this launch has made me realize:

Evergreen doesn't have to mean quietly available.

An evergreen product can still have a LAUNCH.

You can talk about what you're creating.

Build a waitlist.

Share the process.

Listen to the questions.

Improve the product.

Create anticipation around a release date.

Offer a legitimate launch-specific bonus or introductory price.

And then?

The product can stay.

That's something I want to experiment with in my own business because there's a big difference between creating an evergreen product...

and marketing it like nobody needs to know it exists because it's evergreen.

People Can Only Buy What You Give Them the Opportunity to Buy

And maybe this is the biggest personal lesson I'm taking away from the entire thing.

A lot of us are already showing up online.

We're creating content.

We're building communities.

We're answering questions.

We're sharing products we love.

We're using affiliate links and recommending other companies.

There's nothing wrong with any of that. I do it too.

But if we have knowledge, experience or a process that could genuinely help someone else, and the only things we're giving our community an opportunity to purchase belong to somebody else...

I think we might be missing something.

I know I have been.

What could you create once that helps someone again and again?

What could collapse time for somebody?

What have you learned through experience that could make someone else's path a little easier?

What are people already asking you about?

And maybe most importantly:

What have you been telling yourself you're going to create...someday?

Because apparently my "someday" started in 2021.

I'm Not Just Watching Anymore

Last week, I ended by saying I was going to take my own advice.

Create.

Talk.

Listen.

And keep sharing what happens. I mean that.

Three months before this launch, Jessica couldn't have known where all of this was headed.

And that's another piece I don't want to overlook.

You never know how the Lord is going to work.

What He's going to put on your heart.

Which experience He's going to use.

Which conversation is going to spark an idea.

Or which person He's going to put in front of you.

Sometimes I think we're waiting for the entire plan when maybe we're only supposed to take the next step.

So that's what I'm doing.

I'm looking harder at what I already know.

I'm paying attention to the questions people ask me.

And I'm finally working on some of the things that have lived on my "someday" list for far too long.

And there's still another layer of this launch I haven't even touched yet.

Jessica has said she's going to share more about what happened behind the scenes—the strategy, systems and tech that made this launch work.

You better believe I'll be watching... and starting my own yapping journey --> watch my first YAP here.

Because that's where this whole experiment starts colliding with something I know very well: websites, funnels, email marketing, digital products and the tech required to connect it all.

We'll talk about that next.

But for now, if last week's lesson was:

Create the thing. Talk about the thing.

This week's is:

Talk about the thing. Listen to what they tell you. Make the thing better.

And then? Give them the opportunity to buy it.

Cheering you on in life and business,

xo — Brandi

P.S. I'd love to know if you purchased the Non-Techy Edits mini-course... leave a comment and let me know what you think! I, of course, bought the mini-course, the $9 add-on AND the $9 Trello board to help organize my content!

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