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Ingredients to Avoid in Your Personal Care & Household Products

I’ve learned a lot throughout my wellness + fertility journey and finding out what was lurking in my personal care and household products was a mind-blowing reality check.  The United States Government does not make sure our beauty products are safe. It’s sad but true. It’s essentially up to each individual consumer to do their own research which can feel really overwhelming and confusing especially when you first start ditching + switching out your products for safer, less toxic alternatives. 


Let me lay more info out for you...

  • The United States has not passed a federal law governing the cosmetics industry since 1938.

  • The FDA does not require that cosmetics products or ingredients be approved before they go on the market (unbelievable but true).

  • The U.S. has banned or restricted only 30 ingredients to date, while the European Union has banned close to 1,400.

  • 1 in 2 men and 1 in 3 women in the US will be diagnosed with cancer.

  • In one study, close to 16 potentially toxic cosmetics chemicals were found in the bodies of 20 teenage girls.


This is completely unacceptable which is why I am so grateful for finding The Never List, a comprehensive list for people who care about what’s in their products. While I’m not affiliated with Beauty Counter in any way, I use some of their products and appreciate their dedication to creating clean products and for providing this list to the masses.


You can download the full list here


Benzalkonium Chloride

A disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies. Found in: sunscreens, moisturizers.


Butylatedhydroxy Anisole and Butylated Hydroxytoluene

Synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors and may cause liver damage. Found in: lipsticks, moisturizers, diaper creams, and other cosmetics.


Coal tar hair dyes and other coal tar ingredients

A byproduct of coal processing is a known carcinogen. It is used as a colorant and an anti-dandruff agent. Found in: hair dye, shampoo.


Ethylenediaminetetraacetic acid (EDTA)

A chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs. Found in: hair color, moisturizers.


Ethanolamines (MEA/DEA/TEA)

Surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: hair dyes, mascara, foundation, fragrances, sunscreens, dry-cleaning solvents, paint, pharmaceuticals.


Formaldehyde

Used as a preservative in cosmetics. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity. Present where quaternium-15, DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol (Bronopol), and several other preservatives are listed. Found in: shampoo, body wash, bubble bath.


Hydroquinone

A skin-lightening chemical that inhibits the production of melanin and is linked to cancer, organ toxicity, and skin irritation. Found in: skin-lightening creams.


Methylisothiazolinone and methylchloroisothiazolinone

Chemical preservatives are among the most common irritants, sensitizers, and causes of contact skin allergies. Found in: shampoo, conditioner, body wash.


Oxybenzone

Sunscreen agents and ultraviolet light absorbers linked to irritation, sensitization, and allergies, and possible hormone disruption. Found in: sunscreen, moisturizer.


Parabens (methyl-, isobutyl-, propyl- and others)

A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies. Found in: shampoo, face cleanser, body wash, body lotion, foundation.


Phthalates (DBP, DEHP, DEP, and others)

A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to the skin. Phthalates disrupt the endocrine system and may cause birth defects. Found in: synthetic fragrance, nail polish, hairspray, and plastic materials.


Polyethylene glycol (PEG compounds)

PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Found in: creams, sunscreen, shampoo.


Propylene Glycol

According to the Environmental Working Group, propylene glycol can cause a whole host of problems. It is rated a 3 by them, which is categorized as a “moderate” health issue. It has been shown to be linked to cancer, developmental/reproductive issues, allergies/immunotoxicity, neurotoxicity, endocrine disruption, and organ system toxicity. It is found in items such as shampoo, conditioner, soap, acne treatment, moisturizer, toothpaste, deodorant, nail polish, mascara; basically, anything you could possibly use on your body, propylene glycol is in it.


Retinyl palmitate (Vitamin A Palmitate)

Retinyl palmitate is an ingredient composed of palmitic acid and retinol (Vitamin A). Data from an FDA study indicate that retinyl palmitate, when applied to the skin in the presence of sunlight, may result in adverse health consequences like lesions and photosensitization. FDA, Norwegian, and German health agencies have raised a concern that daily skin application of vitamin A creams may contribute to excessive vitamin A intake for pregnant women and other populations.


Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)

SLS and SLES are surfactants that can cause skin irritation or trigger allergies. SLES is often contaminated with 1,4-dioxane, a byproduct of a petrochemical process called ethoxylation, which is used to process other chemicals in order to make them less harsh. Found in: shampoo, body wash, bubble bath.


Synthetic flavor or fragrance

An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and therefore can remain undisclosed. Found in: all types of cosmetics.


Toluene

A volatile petrochemical solvent that is toxic to the immune system and can cause birth defects. Found in: nail polish.

Triclosan and Triclocarban

Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.


Small Changes Add Up Over Time 

Over the past 6 years, I have been actively reducing the number of chemicals I bring into our home. I know it can seem really overwhelming (& expensive) if you try to do it all at once so just remind yourself that small changes over time are going to make your family a lot healthier.


I know I am making cleaner products a priority, are you? Let me know below.

xoxo, Brandi
AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.

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About Brandi

 
I’m Brandi... a designer, wellness advocate, and conscious caregiver.

But more than anything, I’m someone who understands what it feels like to hold a lot… to care deeply for others… and to realize somewhere along the way, you need support too. My work is rooted in real-life experiences that have shaped both how I live and how I serve.

Want to know more about my story?
Take a deeper look at the journey that shaped this work. Click Here.


Conscious Caregiving
After walking through my dad’s stage 4 cancer diagnosis, I experienced firsthand the emotional, physical, and mental weight that caregiving can carry. But I also experienced something else, what it looks like to approach care with intention, support the body in natural ways, and create space for presence in the middle of uncertainty.

Through that journey, my dad was able to beat his initial diagnosis in 2014, and we were given 12 more years with him before he passed in February 2026. That time shaped me in ways I’m still uncovering—and it’s what led me to create a space for caregivers who feel overwhelmed, stretched thin, or unsure where to begin.

I now share simple tools, gentle guidance, and real-life perspective to help you move from panic to peace—without losing yourself in the process.

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Holistic Health & Natural Living
During that same season, I was also navigating my own health challenges—walking through two and a half years of infertility.

After making intentional shifts—supporting my gut, balancing hormones, reducing toxins in our home, and working with a naturopath... I was able to conceive naturally, without medical intervention (praise God).

That experience changed everything for me.

It deepened my belief in supporting the body, simplified the way I approach wellness, and is why I love sharing natural living in a way that feels approachable, not overwhelming. 

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Alongside this, I help women—especially in the holistic health and wellness space—bring their ideas to life online.

Whether you're starting from scratch or refining what you’ve built, I design simple, aligned websites and systems that reflect who you are and support the way you want to serve.

At the heart of it all, my work is about clarity, simplicity, and creating something that truly supports your life—not overwhelms it.

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