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When Meta’s AI Gets It Wrong: A Wake-Up Call for Business Owners
I am so triggered by a story I’ve been following and I knew I had to write a post about it. This past weekend, something happened that shook a corner of the online business world and you’ve likely seen posts from friends, businesses or people that you follow about this issue.

Sadly, a woman in one of the companies I’m partnered with, who is a top leader with thousands of people in her organization — had her entire Facebook account suspended without warning or explanation. The only given reason was she had violated community standards. But how?

She appealed the decision, but after days of helplessly waiting, it was DENIED.

Surprisingly, this wasn’t an isolated incident. From what I’ve learned, thousands of people across the country (and possibly around the world) experienced the same thing over the weekend.

The cause? Meta’s AI system, designed to “protect” the platform by scanning accounts for policy violations, made the wrong call. It royally screwed up.

And here’s the most gut-wrenching part…
  • Every friendly connection and post she’s made: gone.

  • Every picture, video and reel: gone.

  • Every comment, direct message and group contribution: gone.

  • Even though her groups still exist, everything she personally added to them has disappeared… gone.
Years of business growth, relationship building, and personal memories, wiped out in an instant.

This is more than an inconvenience. It’s devastating to someone whose business and community depend on the connections, trust, and content built on that platform.

Not to mention, think of the income that is produced as a result of utilizing the platform, now at a loss.

And it’s a stark reminder: When you build your business on rented land, the landlord can change the rules at any time (ouch)!

I believe Meta needs to be held accountable for these mistakes. A petition is currently circulating to demand action and restore affected accounts. If you care about protecting your digital presence, I encourage you to click the link below to sign it. I did.


In the meantime, here are three things you can do today to safeguard your content, your connections, and your business before something like this happens to you:



1. Download & Back Up All of Your Facebook Data

If you’ve never done this before, it’s time and if it’s been a while, here’s your reminder to do it again. All of your photos, videos, messages, contacts and posts can be saved — but you have to take action before you lose access.
 
Here’s how:
  • Go to Settings & Privacy → Settings → Your Facebook Information → Download Your Information.

  • Choose the date range, file format, and quality (I recommend “High” for media).

  • Click Create File and wait for Facebook to notify you when it’s ready to download.

  • Because the file can be huge, invest in a good external hard drive to store it securely.



2. Get Your Own Website — Like Yesterday

If you’re running a business in 2025 without a website, it’s time to fix that. Social media is not a substitute for a digital home base (and neither is your StanStore or LinkTree). Yes, I said it.
 
My two recommendations:
  • AttractWell – perfect for small business owners, coaches, consultants, and creatives.

  • GetOiling – ideal for oily entrepreneurs, practitioners and wellness advocates. 
When you use my link for either platform, you can get your first month for $1 and your second month at 50% off.

A good web platform will allow you to:
  • Build your email list and keep in contact with your audience (CRM).

  • Offer free resources, lead magnets, and paid programs or courses.

  • Blog — so your valuable content can live forever and be searchable by keyword, long after it disappears from people’s feeds.



3. Create a Private Member Community

If your website platform doesn’t let you host a private member area, you’re missing out on one of the most powerful ways to connect with your audience. 

This can be a space where you:
  • Share exclusive education and training videos.

  • Host newsletter archives and resource libraries.

  • Engage your community without the noise and volatility of social media (bye-bye shady algorithm).
Social media should be your top-of-funnel connection point, not the foundation your business is built on. When you rely solely on platforms like Facebook, Instagram and Tic Tok - you’re building on quicksand.

Remember, when Facebook, Instagram and WhatsApp went down for more than 6 hours globally and the world went crazy (circa, October 4, 2021). Yeah, Billions of people were affected.

Your move: Don’t wait until you’re locked out to protect what you’ve built. Start today. Back up your data, set up your website, and build your own secure community so no algorithm or AI glitch can erase your work, memories and connections overnight.

My 15 year old Facebook account got hacked and suspended permanently last year (August 17, 2024). You can read more about it here.

Has this ever happened to you? If so, what was your experience? Leave a comment below.
AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.

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About Brandi

 
I’m Brandi... a designer, wellness advocate, and conscious caregiver.

But more than anything, I’m someone who understands what it feels like to hold a lot… to care deeply for others… and to realize somewhere along the way, you need support too. My work is rooted in real-life experiences that have shaped both how I live and how I serve.

Want to know more about my story?
Take a deeper look at the journey that shaped this work. Click Here.


Conscious Caregiving
After walking through my dad’s stage 4 cancer diagnosis, I experienced firsthand the emotional, physical, and mental weight that caregiving can carry. But I also experienced something else, what it looks like to approach care with intention, support the body in natural ways, and create space for presence in the middle of uncertainty.

Through that journey, my dad was able to beat his initial diagnosis in 2014, and we were given 12 more years with him before he passed in February 2026. That time shaped me in ways I’m still uncovering—and it’s what led me to create a space for caregivers who feel overwhelmed, stretched thin, or unsure where to begin.

I now share simple tools, gentle guidance, and real-life perspective to help you move from panic to peace—without losing yourself in the process.

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Holistic Health & Natural Living
During that same season, I was also navigating my own health challenges—walking through two and a half years of infertility.

After making intentional shifts—supporting my gut, balancing hormones, reducing toxins in our home, and working with a naturopath... I was able to conceive naturally, without medical intervention (praise God).

That experience changed everything for me.

It deepened my belief in supporting the body, simplified the way I approach wellness, and is why I love sharing natural living in a way that feels approachable, not overwhelming. 

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Alongside this, I help women—especially in the holistic health and wellness space—bring their ideas to life online.

Whether you're starting from scratch or refining what you’ve built, I design simple, aligned websites and systems that reflect who you are and support the way you want to serve.

At the heart of it all, my work is about clarity, simplicity, and creating something that truly supports your life—not overwhelms it.

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