digital products

What Digital Product Should You Create? (Even If You Don’t Know Where to Start)


So, you’ve set up the basics of your website—your pages are live, your branding looks great, and you’re ready to show up online. But now you’re wondering...
“What’s next?” It’s time to serve your audience intentionally—and creating a digital product is a great way to do that! Whether you want to grow your email list, build authority, or generate income, a digital product helps you offer value while positioning yourself as the go-to expert in your niche.

But what if you have no idea what to create? That’s exactly what we’re going to cover in this post. And if you need extra inspiration, I’ve put together a 33 Lead Magnet Ideas download to help spark ideas—grab it here!

Step 1: Identify Who You’re Serving

If you’re struggling to come up with a digital product idea, start with your audience. Your product should solve a specific problem or help them achieve a small win.
  • Who is your ideal client? (Think about their struggles, dreams, and interests.)
  • What are they running away from? (Frustrations, challenges, fears.)
  • What are they running toward? (Goals, desires, aspirations.)
  • What’s holding them back? (Limiting beliefs, lack of knowledge, time constraints.)

Example: If you’re in the wellness space, your audience might be...
✔ A busy mom who wants to ditch toxins but feels overwhelmed
 âœ” A new business owner who wants to grow online but doesn’t know where to start
 âœ” A coach who needs an easy way to nurture leads



Step 2: Brainstorm Your Digital Product

Once you understand your audience, you can create something that meets them exactly where they are. What questions do you get asked most often? 

Here are some ideas to get started:

Free Lead Magnets (Great for Growing Your Email List!)

✔ Guides & Checklists – “5 Non-Toxic Swaps for a Healthier Home”
✔ 
Templates & Scripts – “3 Email Templates to Convert Leads into Clients”
✔ 
Mini-Courses – “Create Your First Lead Magnet in 3 Days” 
✔ Workbooks & Planners – “Weekly Content Planner for Social Media”
✔ 
Quizzes & Assessments – “What’s Your Digital Product Style?”

Paid Digital Products (Perfect for Monetizing Your Expertise!)
 ðŸ’° E-books – Deep-dive into a specific topic
 ðŸ’° 
Masterclasses & Webinars – Teach something in an engaging format
 ðŸ’° 
Workshops & Challenges – Walk them through a transformation step-by-step
 ðŸ’° 
Templates & Resources – Done-for-you solutions like Canva templates or business spreadsheets




Step 3: Validate Your Idea

Before you create anything, test your idea by asking your audience! You can:
 âœ… 
Run a poll on social media
 âœ… 
Ask in a Facebook group
 âœ… Email your list and see what they need most
 âœ… 
Use ChatGPT with this prompt: “How can I validate my digital product idea for [your niche] before creating it?”




Step 4: Create a Simple Funnel to Share Your Digital Product

Once you’ve chosen your digital product, the next step is getting it in front of people. Whether it’s free or paid, you need a system in place to capture leads and deliver the product.
 âœ” Landing Page – A simple page to share what your product is & how to get it
 âœ” 
Email Sequence – Welcome them & provide value beyond just the freebie
 âœ” 
Confirmation Page – Let them know their resource is on the way
 âœ” 
Authority Video (Optional, But Powerful!) – Introduce yourself & invite them to another resource or offer

📌 If you use GetOiling or Attractwell, you already have the tools to build this inside your platform! And if you need step-by-step guidance, I have a 3-week challenge that walks you through setting up your funnel the right way.

📌 If you don’t use GetOiling or Attractwell, don’t worry! The fundamentals of creating a funnel remain the same, and I can help you find the right tools to bring your digital product to life. Need a web hosting, all-in-one platform? You can use MY LINK HERE to get your first month for just $1 and save 50% on month two—a great way to save while taking aligned action to grow your business!



Step 5: Get Personalized Support

Still feeling stuck on what to create? That’s where I come in!

I help business owners like you turn ideas into action and connect with the right tools (like GetOiling, Attractwell, and Canva) to make your vision a reality.

Book a free discovery call with me, and let’s map out your digital product strategy! Whether you need clarity, direction, or a game plan, I’m here to help.


Let’s turn your ideas into a profitable, purposeful digital product that serves your audience and grows your business! 




AFFILIATE DISCLAIMER:
I’m a proud affiliate for some of these tools and products that are suggested on this page and throughout my site. Meaning if you click on a product and make a purchase, I may make a small commission at no extra cost to you. My recommendations are based on knowledge and experience and I recommend them because they are genuinely useful and helpful, not because of the small commission that I may receive.








Meet Brandi

 
My Story in a Nutshell ðŸ¥œ

Over a decade ago, I began my journey into natural wellness, driven by a desire to live a cleaner, healthier life. From supporting my dad through his cancer journey to finding solutions for my own fertility struggles, improving gut health, and creating a low-tox home, this lifestyle has transformed how I care for myself and my family.

As a stay-at-home mom turned graphic designer, I discovered my purpose in helping entrepreneurs reduce the overwhelm of creating websites and digital assets. It’s truly an honor to be part of their missions, acting as a bridge to help them share their love, light, and message with the world.

My business is growing as I focus on meeting the unique needs of those I serve. Whether it’s through wellness guidance, design services, or customizable templates, I bring my time, heart, and skills to every project, collaborating with you to create meaningful solutions in a simplified way.



How can I help you today?

If you’re looking to elevate your wellness journey, let’s connect on a wellness call to discuss your goals.

If your focus is on growing your business, check out my design services to see how I can bring your vision to life or explore my template shop for ready-made resources that can be tailored to your needs.

Thank you for being here—I’m excited to connect, collaborate, and support you in nourishing your soul, growing your brand, and blessing your family! - xo, Brandi


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