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When I first dove into digital marketing seven years ago, I was in the middle of growing my natural fertility health business. I was determined to figure it all out myself—from building my own website to trying to understand SEO, content creation, email marketing, and more. Although I had a marketing degree, let’s be real—I wasn’t learning this kind of digital marketing in college. Pre-Facebook era was a completely different world and to be honest, it felt overwhelming at first.
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In today’s digital world, your website isn’t just a place to showcase your business—it’s the foundation of your entire marketing strategy. It’s where potential clients learn about what you offer, connect with your brand, and take action. Without a well-built website, you’re leaving opportunities (and revenue) on the table. Let’s dive into why your website is the heartbeat of your digital marketing efforts and how you can make sure it’s working for you, not against you.
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As someone who’s experienced the frustration and loss of a hacked Facebook account, I can’t stress enough how important it is to have a space that you control—a website and digital vault where your content, resources, and education are safe from the scams of social media platforms. If you’re a business owner, coach, consultant, or any type of entrepreneur, your online presence is your lifeline. Social media platforms like Facebook can be great tools for connecting with your audience, but they come with significant risks.
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