I am so triggered by a story I’ve been following and I knew I had to write a post about it. This past weekend, something happened that shook a corner of the online business world and you’ve likely seen posts from friends, businesses or people that you follow about this issue. Sadly, a woman in one of the companies I’m partnered with, who is a top leader with thousands of people in her organization — had her entire Facebook account suspended without warning or explanation. The only given reason was she had violated community standards. But how?
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When I first dove into digital marketing seven years ago, I was in the middle of growing my natural fertility health business. I was determined to figure it all out myself—from building my own website to trying to understand SEO, content creation, email marketing, and more. Although I had a marketing degree, let’s be real—I wasn’t learning this kind of digital marketing in college. Pre-Facebook era was a completely different world and to be honest, it felt overwhelming at first.
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So, you’ve set up the basics of your website—your pages are live, your branding looks great, and you’re ready to show up online. But now you’re wondering... “What’s next?” It’s time to serve your audience intentionally—and creating a digital product is a great way to do that! Whether you want to grow your email list, build authority, or generate income, a digital product helps you offer value while positioning yourself as the go-to expert in your niche. But what if you have no idea what to create? That’s exactly what we’re going to cover in this post...
In today’s digital world, your website isn’t just a place to showcase your business—it’s the foundation of your entire marketing strategy. It’s where potential clients learn about what you offer, connect with your brand, and take action. Without a well-built website, you’re leaving opportunities (and revenue) on the table. Let’s dive into why your website is the heartbeat of your digital marketing efforts and how you can make sure it’s working for you, not against you.
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As someone who’s experienced the frustration and loss of a hacked Facebook account, I can’t stress enough how important it is to have a space that you control—a website and digital vault where your content, resources, and education are safe from the scams of social media platforms. If you’re a business owner, coach, consultant, or any type of entrepreneur, your online presence is your lifeline. Social media platforms like Facebook can be great tools for connecting with your audience, but they come with significant risks.
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